Pressing Thoughts

Ad:Tech 2016 Recap & Key Takeaways

November 15, 2016
The original authority for marketing and media technology, this year’s ad:tech 2016, featured topic-driven panels, keynotes and hands-on workshops to ...
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AdBlock Plus' New Monetization Model: Sell Ads

October 3, 2016
Ad blockers continue to be the bane of most online marketer’s existence, but a recent announcement from one of the most popular ad blocking services ...
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Far From Slacking: How To Overcome the Biggest Threat to Email Marketing

September 26, 2016
The average office worker sends/receives 122 emails every day. Based on a 9-to-5 workday, this equates to a new message every four minutes. Everyone ...
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Facebook Curbs Clickbait...and What Happened Next Will Shock You

September 12, 2016
Clickbait may seem completely harmless, but Facebook has had enough of it. In order to create a better user experience, Facebook will be initiating a ...
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Advertainment: When Worlds Collide

February 23, 2016
Be engaging. Grab attention. Play on emotions. Touch on human truths. When the advice for advertisers is the same advice for artists and performers, ...
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AdBlock: A Grim Demise for Online Advertisers?

January 28, 2016
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Paper vs. Digital: The Battle for Your Brain's Attention

January 20, 2016
The Paper vs. Digital debate is often portrayed as the battle of Old vs. New. It seems that ever since digital entered the arena, print has been ...
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Why is clickbait so irresistible?

March 31, 2015
They come in many shapes, sizes and numbers. Listicles and how-to’s served with an extra scoop of vagueness and a sprinkle of pop culture. The ...
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