Wilen Recognized by Printing Impressions

July 7, 2013

Wilen was recognized by Printing Impressions Magazine as a pioneer of high-speed inkjet production.

America’s most influential and widely read resource for the printing industry, Printing Impressions provides authoritative coverage on industry trends, emerging technologies and insights behind the rapidly shifting industry. A time-honored tradition, each monthly issue features print innovators at the cutting edge of the Digital Arts industry.

Recognizing our use of 4C, variable data digital printing, Printing Impressions featured Wilen Group to get an expert take on the budding relationship between data and print: digging deeper into our process of turning raw data into actionable insights and creating truly one-to-one personalized DM on a grand scale.

“Four-color, variable data digital printing has been virtually raised to an art form as marketers have grown their databases and learned to harness the power of “big data,”as Darrin Wilen terms it. This enables more targeted, personalized mailings as marketers look to get more and more out of their campaigns while using fewer stamps, so to speak.

Another point worth noting, Printing Impressions chose to highlight our need for constant innovation. In an industry plagued with legacy equipment and outdated mentality’s, Wilen strives to consistently challenge status quos and create innovative solutions to fill clients current and future needs.

“As business changes, we’ve constantly had to reinvent ourselves,” Darrin Wilen adds. “Change is really embedded in our DNA and our culture. We’re different from who we were five to seven years ago. That nimbleness and agility is something that other commercial legacy printers can’t match, because we’re always evolving and investing in new equipment.”

We are very proud of our team at Wilen and grateful to Printing Impressions for recognizing our commitment to innovation – you can read their coverage here