Data Insights

leaders in data-driven strategy are 6x more likely to achieve a competitive advantage (45% vs. 7%).

– FORBES

 

Marketers today have access to more data than ever before. While most agencies take creative license when securing and interpreting data, we are much more rigid in our approach: working in concert with your internal data teams or partnering with top providers, we ensure only high-quality and relevant insights are driving your direct marketing.

The ability to leverage data into actionable insights, deeper understanding, and personalized, relevant communications is in high demand. Luckily, you’ve already found a company at the forefront of this major paradigm shift. Marketing technology, in particular high-volume print manufacturing, has finally caught up with the massive amount of data available.

At Wilen, we’re uniquely positioned to help you get the data-driven results to improve response and boost your ROI. After all, isn’t that what direct marketing is all about?

OUR DATA INSIGHT services Include:

✓ Audience Profiling
✓ Database Modeling
✓ Segmentation Development
✓ Postal Audits

Download our fact sheet to learn more about Wilen New York.