Direct Marketing Strategy

Every brand decision stems from the marketing strategy, and is articulated at every touchpoint.

– NIMBLE DIVISION

 

At Wilen New York, our approach to direct marketing strategy is defined by two important distinctions:

  • Strategy and creative are not mutually exclusive.
  • Sound strategy includes thoughtful planning from concept to execution.

Our team of strategists bring years of experience working with some of the world’s biggest brands from both the ad world and the real world. While other agencies might jump right into the creative, feverishly pitching concept on top of concept, we are intentional in our approach — internalizing and analyzing every aspect of your brand and its position in the marketplace. Our aim is to deliver maximum results while keeping the big picture in perspective.

Another important aspect of our direct marketing strategy is uncovering the best ways for us to work together. We can take full rein of your campaign and let you focus on other aspects of your business…or we can work collaboratively, from concept to completion, with both your team and your current partners. There is no “one-size-fits-all” when it comes to marketing tactics — so why should our level of engagement be any different?

OUR Direct Marketing Strategy Includes:

✓ Audience Insights
✓ Brand Positioning
✓ Strategic Planning
✓ Channel Architecture
✓ Segmentation and Segmented Messaging Development

Download our fact sheet to learn more about Wilen New York.