Pressing Thoughts

'Tis The Season To Be Strategic: Holiday Direct Marketing

November 18, 2016
The holiday season is quickly approaching.  With Thanksgiving, Black Friday, Small Business Saturday, Cyber Monday, Hanukkah, Christmas, and New ...
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Catalog Marketing: From One Size Fits All to Personalized, One-To-One

November 7, 2016
The older-and-more formidable brother of direct mail, catalogs, have a longstanding history of encouraging sales and bolstering top-line growth.  A ...
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The Definitive Guide to Charity and Nonprofit Direct Mail

October 20, 2016
In the battle for a generous donor base, charities and nonprofit organizations have a difficult task: to establish and maintain a "cause" that ...
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A Vote of Confidence: Political Direct Mail's Influence on Millennials

September 19, 2016
This political race has been very interesting to say the least. From the outrageous comments (to the equally outrageous candidates), the people of ...
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5 Actionable Insights for Affluent Audience Marketing

August 4, 2016
There are more millionaires living in the United States than ever before, and with income inequality on the rise, affluent audiences represent ...
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Direct "Mailennials": Marketing To Generation Y

May 11, 2016
Say what you will about Millennials, but they are damn important to both the economy and the direct marketing space. As a group, these men and women ...
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USPS Poised to Decrease Rates for the First Time in a Century

April 8, 2016
 
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DM 4 Prez: Why Political Direct Mail is a Real Winner

March 25, 2016
In light of the most morally interesting Presidential race in recent memory, we think it’s fair to say that the candidates use of direct mail is one ...
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